Healthcare costs these days are kind of ridiculous. If you’ve ever walked into a pharmacy without insurance and nearly passed out at the register, you know exactly what we’re talking about. Prescription meds shouldn’t cost an arm and a leg, and nobody should have to choose between their health and their budget. That’s why at Counts Family Pharmacy, we decided to do something about it.
Enter the 25/50 Cash Plan—our way of giving folks in Blacksburg a real solution to rising medication costs. Whether you’re uninsured, underinsured, or just tired of paying more than you should, this program makes prescriptions simple, transparent, and, best of all, affordable.
So, What’s the 25/50 Plan?
It’s exactly what it sounds like. For many commonly prescribed medications, you’ll pay either $25 for a 6-month supply or $50 for a full year. That’s it. No guesswork, no weird coupon codes, and no sitting on hold with a call center in who-knows-where.
This isn’t some promotional gimmick or a limited-time discount. It’s a program we built from the ground up, specifically for people in our community who deserve better access to affordable meds. And we’re not just talking about one or two basic prescriptions—this plan includes a wide variety of medications that many folks take every single day.
Why We Built It (And Why It’s Personal)
At Counts, we opened our doors in 2016 with a mission to bring honest, local care to Blacksburg and surrounding areas. We’ve never been about pushing volume or rushing people out the door. We’re about real relationships, familiar faces, and treating every customer like family.
But we also saw firsthand how many people were struggling to afford their medications—especially those without insurance. Some were skipping doses. Others were splitting pills. And some just stopped filling their prescriptions altogether. That didn’t sit right with us.
The 25/50 Plan is our answer. It’s our way of making sure that cost doesn’t stand between you and your health.
Who’s the Plan For?
Honestly? Anyone who wants to save on prescriptions. But it’s especially helpful if you:
- Don’t have insurance
- Have a high-deductible plan that doesn’t cover your meds
- Are in the Medicare donut hole
- Just want a simpler, more affordable option
We’ve had college students, retirees, small business owners, and parents of young kids all join the plan and breathe a huge sigh of relief. It’s flexible, straightforward, and doesn’t come with the fine print and hoops you’ll find in most discount programs.
Want to see how easy it is to enroll? Just give us a call or stop by—we’ll walk you through it in a few minutes. No paperwork nightmares. No stress.
What Kinds of Medications Are Covered?
We’re glad you asked. The plan includes dozens of commonly prescribed medications across a range of conditions—think blood pressure, cholesterol, diabetes, and more. We keep the list up to date based on what our community actually needs, and we’re always happy to check if your current meds are eligible.
And even if a specific prescription isn’t on the 25/50 plan, we’ll still work with you to find the most cost-effective alternative. That’s part of our commitment to personalized, no-nonsense care.
If you’re juggling multiple prescriptions and feeling overwhelmed, check out our blog post on how to simplify your meds. We break it down into manageable steps and share tips to make medication management easier and less expensive.
Local Pharmacy, Local Plan, Local Impact
There’s something special about supporting a local pharmacy like Counts. When you choose us, your money stays in the community. You’re supporting jobs, contributing to local events, and helping us continue to offer programs like this one.
We’re not a chain. We’re not part of a giant corporation. We’re a team of pharmacists and staff who live right here, work right here, and genuinely care about the folks who walk through our doors.
And when you pair that community focus with something like the 25/50 Plan? It’s a win-win.
Don’t Let Sticker Shock Keep You from Staying Healthy
We hear it way too often—people delaying their meds, taking half doses, or skipping them entirely because they just can’t afford it. But that’s a dangerous game, and we want to make sure nobody in our community feels like they have to play it.
Whether you’re managing a chronic condition, filling a short-term antibiotic, or picking up something preventative, we’ve got options that can help make it affordable. And the best part? You don’t have to sacrifice quality or convenience to save money.
Ready to Start Saving?
If you’re tired of unpredictable pricing, confusing insurance rules, and pharmacy chains that treat you like a number, we’d love to help. Give us a call, stop by the pharmacy, or explore the 25/50 Plan page to get started.
It’s time to stop overpaying and start getting the care—and the savings—you deserve. Because at Counts, we believe pharmacy care should be simple, affordable, and built around you.