If you’ve ever left a pharmacy wondering how a single bottle of pills could cost more than your grocery run for the week, you’re not alone. Whether you have insurance or not, prescription costs are hitting more wallets than ever, and it’s causing too many people to skip doses, cut pills in half, or put off filling scripts altogether.
At Counts Family Pharmacy, we knew something had to change. So we introduced our 25/50 Cash Plan, designed with one simple goal: make essential medications more affordable for our community in Blacksburg, VA—no insurance required. This isn’t a limited-time offer, and it’s not a complicated savings club. It’s a straightforward solution for folks who are tired of the high cost of staying healthy.
So, What’s the Deal with the 25/50 Plan?
Here’s how it works: we’ve selected a list of commonly used medications that people take every day for things like blood pressure, cholesterol, diabetes, and more. If your prescription qualifies, you can get a 6-month supply for just $25 or a full 12-month supply for $50. No hidden fees, no hoops to jump through, and no need to worry about whether or not your insurance will cover it.
This plan is especially helpful for patients who are uninsured or underinsured, or those with high deductibles. It’s also a great option for families managing multiple prescriptions or folks on fixed incomes. And since you’re buying in bulk, that’s fewer trips to the pharmacy and fewer refill hassles.
Curious if your medication is included? Just give us a call or contact us here, and we’ll walk you through the details. Our team is always happy to check pricing or recommend cost-effective alternatives if your exact medication isn’t part of the plan.
Affordable Doesn’t Mean Cutting Corners
We know what you might be thinking—what’s the catch? How can it be so cheap? The truth is, we’ve partnered directly with suppliers and manufacturers to keep costs low, and we’ve streamlined the process to cut out unnecessary fees. You’re still getting the same FDA-approved medications, filled by the same trusted team, with the same careful attention to safety and accuracy we provide for all prescriptions.
At the end of the day, this isn’t about offering “discount meds”—it’s about creating a more sustainable, community-focused model where everyone has access to the care they need without going broke. When patients can actually afford their medications, they’re more likely to stay on track with treatment, avoid hospital visits, and lead healthier lives. That’s a win for you and for us.
And if you’re transferring your prescriptions from another pharmacy, it couldn’t be easier. You can start a transfer online and let our team handle the rest. We’ll coordinate with your old pharmacy and get everything set up, so you don’t have to deal with the paperwork or the stress.
Why We’re Doing This (Hint: It’s Not Just About Business)
At Counts, we’re proud to be a truly local pharmacy. We don’t answer to a giant corporate office, and we’re not focused on pushing the most profitable brands. Instead, we’re focused on doing what’s right for our community. We live here, work here, and serve folks we know by name. When we see people struggling to afford their meds—or worse, going without—we take it personally.
That’s why we’ve made affordability a core part of our mission. But it’s not just about the dollars and cents. It’s about dignity. It’s about knowing that you can walk into your pharmacy, ask questions, get honest answers, and walk out feeling supported, not judged or overwhelmed. That’s the kind of experience we strive to offer every single day, and the 25/50 Plan is just one way we’re putting that mission into action.
If you’ve never visited us before, take a moment to read about what makes us different on our About Us page. Spoiler alert: it’s not just the services we offer—it’s how we treat people.
A Better Way to Manage Your Meds Starts Here
Let’s be honest—healthcare isn’t always simple. But getting your prescriptions filled should be. Whether you’re looking for lower prices, better service, or just a pharmacy that truly has your back, you’ll find it right here at Counts Family Pharmacy. We’re proud to offer convenient online refill options, friendly guidance from real people, and a pricing model that actually works for everyday families.
If you’re in or around Blacksburg and you’ve had it up to here with the rising cost of medication, swing by and talk to us about how the 25/50 Plan can help. We’ll make the process smooth, simple, and stress-free—just like everything else we do.
Ready to stop overpaying for your prescriptions? Reach out to our team today or visit Counts Family Pharmacy to see how we’re helping our neighbors in Blacksburg get affordable, compassionate care every day.
Your health, your pharmacy, your community—we’re here for it all.

